School of Business & Entrepreneurship

the lecture phase

The School of Business & Entrepreneurship (SOBE) teaches you to use business as a tool to see God's redemption and transformation in a culture, with a specific focus of impacting the least-reached peoples on the planet. Pioneered globally in YWAM at our campus in 2014, the SOBE is a ground-breaking secondary course that introduces fundamental core business topics such as Marketing, Relational Sales, Operations and Fulfillment, Product Development, Brand Management, Lean Startup, Business Law, Business Finance, Introduction to Business as Mission, Integrating the Business and the Mission and Apostolic Entrepreneurship. While originally a 12-week course, the SOBE is now run in a six-week intensive format. Covering the same material in half the number of weeks, we therefore cover multiple topics weekly. Our speakers include BAM practitioners from the field, as well as successful business people with missions experience from our local community. Running parallel to the teaching, students are writing a business plan, incorporating all that they have learned from each speaker. Our business-experienced staff and our network of BAM business coaches come alongside the students throughout the weeks to assist them.

Course content includes:

• Marketing
• Relational Sales
• Operations and Fulfillment
• Product Development
• Brand Management
• Lean Startup
• Business Law
• Business Finance
• Introduction to Business as Mission
• Integrating the Business and the Mission
• Apostolic Entrepreneurship
• Weekly BAM Case Studies